Fashion is a visual medium and thus it is extremely important to present the fashion created-the design, the dress, the accessories etc. and put together in an appealing and attractive manner. Visual presentation and styling is as important as designing as the qualities should be exhibited in a way that talks about the product in a positive way. So, due emphasis is related on this aspect in a fashion designing course.
Visual presentation and styling requires in-depth knowledge of fashion, current trends and accessorizing to present a particular product with the aim of attracting the attention of the buyer and persuading him/her to eventually buy it. We can underline the importance of presentation in an example. There may be times you walk down a lane with stores having window displays. On such an occasion, you spot a red tunic with a black leggings and there’s a bright red gorgeous bag and there are the crystal embedded red stilettoes complementing the dazzling accessory stitchedto the belt. This entire picture makes the dress complete and you just feel like buying it. What is the next thing you do, if finances are taken care of? You simply go into the store and buy it. The purpose of an impeccable visual presentation is served right there! Have you cared to look at the dress if it has been just folded and put on a shelf? Probably, you would have not paid much attention. The former presentation is likely to convert into sales much faster and in an effortless way! So, visual presenters have to work hard to create a fabulous presentation.
There are various platforms other than mentioned in the example above (window display) where you can exhibit your presentation skills such as museum exhibits and showrooms where designs are presented in an attractive manner. Basically visual presentation is an art which involves creating an inspiring ambience that not onlyinforms people about the design and the product but also persuade them to buy it. Thus, it has a great role in increasing the sales.